Will we see a paid WhatsApp again?
One of the most used instant messaging applications, if not the most used, is WhatsApp It, as many of you know, belongs to the corporate group of Facebook, now called Meta, among which are apps like Facebook Messenger or Instagram
And the corporate group of Meta, like the vast majority of companies, is focused on profits. Profits that, in this case, come mainly from Facebook and Instagram, due to many of the monetization methods they have.
Subscriptions would be in WhatsApp Business initially
But now, from what it seems, it seems that from Meta they also want to monetize WhatsApp Something that shouldn't surprise us since the app It is completely free in economic terms and, in its beginnings, it had an annual cost that was not too large but it was a cost after all.
The way they seem to have considered monetizing WhatsApp would be through subscriptions. Or at least that seems to be the indications and tests that have been discovered in the latest betas. Subscriptions that appear to affect WhatsApp Business.
One of the upcoming features coming to WhatsApp
In other words, those professionals who use WhatsApp Business, could obtain some specific Premium functions for a monthly cost.In this way, to obtain these functions, you will have to subscribe and WhatsApp will generate benefits.
But this means that, as has happened with other instant messaging apps, these subscriptions could be extended. Expansion that, without a doubt, could be given to other users by offering Premium or exclusive functions.
In any case, it may still be too soon to talk about this situation. But the idea of monetizing WhatsApp is somehow on the table and will probably come sooner rather than later. What would you think?