Apple Ecosystem
Everyone knows that multiple companies compile data on what pages are visited and the likes of each person to personalize the content that is shared. This is something that many people disagree with, but it is the price to pay if you want to use the Internet.
The upcoming regulations may change the company's point of view as they want to have more control over user behavior in order to control them. This does not exclusively affect Apple, any service company must make changes to its privacy and security policy.
Criticism of the company's privacy policy:
The apple company has received multiple criticisms for its position on privacy. In fact, the critics do not realize that they are going against their own interests since Apple is on the side of the users. Apple's goal is to connect as much as possible to all parts of the world, while other technology companies only seek to increase their revenue every quarter.
The security of your data is an aspect that is becoming more and more interesting for people, especially with the latest news about theft of personal data. For this, some people use solutions such as using a mac vpn in order to change the IP and have more privacy when browsing the Internet. In fact, several studies have shown the large income that technology companies obtain thanks to the sale of their customers' data, something that should lead to the payment of large fines.
How does Apple process your personal data?:
Like any other big tech company, Apple also collects data from its devices and services. The company's privacy policy talks about the data Apple collects.
If you go to the company's website and read the privacy policy, you will find the type of data that the Cupertino giant collects and processes. Unlike Facebook and Google's use of personal identifiers, however, Apple may be in something of a moral position. It's not because Apple collects less data, but because it chooses to use it differently.
Apple doesn't personalize ads individually:
Now, to better understand Apple's ads, let's briefly talk about how it uses your data. Apple only shows ads in the App Store, in the News app, and in the Stocks app.Company policy makes it clear that ads target segments of people with similar tastes.
Let's use an example to explore how Apple uses your data. Suppose you use the Apple News app to read trends, Apple puts you in a segment of people interested in fashion. When that happens, you'll see more fashion-related ads in the app. In this way, Apple shows you relevant ads, but they are not directly targeted at you.
Apple also says that a segment is only created if there are more than 5,000 users with similar interests in the app. While that's a pretty easy number looking at Apple's 1 billion+ users, if you're a true single snowflake, you won't see any targeted ads on Apple services.
Possible changes due to regulations:
It's not a good sign for customers that Apple should be the one to defend people's privacy and individual rights.To do this, the regulatory bodies themselves should impose laws, but this is something that will not happen in the short term. What can be a problem for Apple is the pressure from other companies to lower the regulations around privacy, where Apple would have to give in to continue with its large number of sales.
The Internet still has a lot to legislate about, but one of the keys for the future will be how users expect their data to be managed. The ideal scenario would be that each person could decide how their privacy data was going to be treated since there are people who like to receive all kinds of personalized content according to their tastes.
If you ask most tech companies what product will replace the smartphone, the answer will likely revolve around an "augmented reality" wearable, the technology that superimposes digital images onto the real world.
But AR on the iPhone sets Apple up for the long haul, creating a base of developers already dedicated to the platform who want to make things for as many users as possible. When Apple decides to take AR to the next level with smart glasses or anything else, privacy will have a fundamental role since these devices will be present in people's daily lives.
Conclusion:
Apple will have to compromise on some of the things it wants to defend in order to effectively protect its users' personal information. In fact, this is something that other companies like Meta have not done, so they are putting the needs of the users before maximizing the company's revenue.
The future of privacy is somewhat uncertain, but people are realizing the importance of preserving their personal data. Apple remains on the good side of the equation and is expected to continue to do so.
This may change in the future, but it is great news for consumers that the apple company stands up for all users.
