Price increase in subscriptions
Until today when customers of apps from the App Store had to assume, if they wanted, an increase in the subscription they are paying for by explicitly accepting the price change through the "Accept new price" button. If the button was not pressed when the warning appeared, your subscription is automatically cancelled.
But all this has changed and in the future, developers will be able to increase the price of a subscription and make it auto-renew.Clients will simply be informed instead of having to fully agree to accept the increase. What do you think?.
Apple now allows developers to automatically charge some subscription price increases:
From the company run by Tim Cook, they say that "under specific conditions and with advance notice to the user" developers can offer an increase in the price of the automatically renewable subscription without the user having to take action and without your subscription is affected.
There are specific limits that Apple places on developers to ensure that this functionality is not abused:
- There can be no more than one price increase per year.
- Cannot exceed $5 or 50% of the subscription price, or $50 and 50% for an annual subscription price.
Apple says that will always notify users of the price increase in advance, via email, push notification, and an in-app message.From Cupertino it will also provide instructions on how to view, manage and cancel subscriptions.
In situations where prices increase more than once a year or exceed thresholds set by Apple , subscribers will have to opt-in, as was the case before, before the price increase is applied .
Apple has already been testing these subscription changes. In April, some developers noticed that when Disney+ increased its price to $7.99 per month, the app sent a notification that was an alert instead of a subscription option.
Now, with this change, we all need to pay much more attention to warnings received in apps, via push notifications, and by email to be well informed of a possible price increase in our subscriptions.
Be careful.
Greetings.
