Privacy is a maxim for Apple
One of the star features of iOS 14.5, announced with the release of iOS 14, has been notifications and anti-tracking features These functions are part of the flagship feature of iOS 14, which was the improvement in user privacy, and has also been one of the most criticized since it became known
And, by the looks of it, Apple is going to make this happen completely by preventing users from being the ones to decide if we want to be tracked or tracked in a rather striking way. no and we have interference in the decision we make.
Apple will not let apps include advantages or confusing messages so that we agree to be tracked
The way it's going to do this is by preventing apps from offering us advantages or benefits for letting them access our data and track us. In this way, the apps will not be able to incentivize us to let us track them in exchange for different benefits.
And it's not just that apps can't add those options. Rather, Apple will directly block and not allow applications that have some method that encourages us to allow ourselves to be tracked to be in the App Store
iOS 14.5 Anti-Tracking
Not only that, but from Apple they also don't want messages in the app that encourage users to let themselves be tracked. Messages such as that we allow tracking to improve our user experience or that we press allow when we see the anti-tracking notification.
This new measure is undoubtedly a way to protect its users. But also to enforce one of the measures that has been its star and leave it completely up to the users if we want to let them track us or not.
What do you think of this move by Apple? Would you let the apps track you if they offered you any benefits such as discounts or different kinds of prizes?
