Facebook against privacy measures that protect the user
One of the most outstanding novelties of iOS 14, were the privacy functions that were coming. These mandatory features for developers and apps force apps to ask for consent to track users and to publish the data they collect in their App Store listings
With these functions Apple aims to make users more aware of what data we share with apps. Not only that, but the new rules also prevent apps from tracking us without asking and without us wanting to.
Facebook has launched a campaign criticizing Apple's new privacy measures with iOS 14
But these new rules, totally positive for users, are already having complaints. And it is that Facebook has not taken it too well that Apple forces us to publish what data it collects from us and has started a campaign "against" Apple.
In said campaign Facebook appeals to the fact that these new rules against tracking do a lot of damage to small businesses. In fact, in campaign ads, published in different media, he says he is up against Apple for small businesses everywhere.
The campaign launched by Facebook
Facebook alleges that Apple's new update, iOS 14, limits the ability of small businesses to create personalized ads and reach those who could be potential buyers.He also says that without personalized ads, small businesses could lose up to 60% on every dollar.
Beyond this, what it seems is that Facebook is trying to protect its business model. And it is that, much of it is based on the collection and tracking and sale of the data of the users. Something that could be endangered with the new privacy measures of iOS 14
It is highly unlikely that Apple will back away from these features for users. And if the experience with Facebook in recent years has taught us anything, it's that, if Facebook doesn't like something related to privacy, it tends to be very beneficial for users.
