Surprising news that comes to us from the other side of the pond. As has been reported by a specialized media, Apple Music has surpassed, for the first time, Spotify in number of subscribers. Specifically, it surpasses him by 2 million subscribers.
The number of subscribers is not data provided by either of the two companies, but in the middle they assure that the figures come from reliable sources and very close and involved in the streaming music market. Thus, while the number of Spotify subscribers is 26 million, that of Apple Music is 28 million.
Apple Music outperforms Spotify if users of Spotify's free service are not taken into account
Keep in mind that only paying subscribers are included in these figures. In other words, users of the free service of Spotify are not taken into account. If this number of users were taken into account, Spotify would far exceed the music service in streaming from Apple
Despite this, it is logical that only paid subscribers are taken into account, since Apple Music does not have a free service like Spotify Another piece of information offered by the medium is that Apple Music is growing faster than Spotify in the US, between a2, 6% and 3% and between a 1, 5% and 2% respectively.
The free three months of Apple Music when it launched
These figures are, to say the least, surprising. Even more so if we take into account that Spotify landed in EEUU in 2011 and Apple Music did not see the light of day until 2015. Four years in which, without No doubt, Spotify led in paying subscribers in the US as it leads in many other countries.
Although the figures are surprising, Apple has a large market share in the US. As of December 2018, the market share of Apple was 43.7% of the all smart devices. This creates a good user base that can subscribe to the services offered by the apple brand. We'll see how things unfold, but it sure looks like Apple Music is going from strength to strength.
