TikTok

TikTok, the fashion app.

Without a doubt we are facing a new phenomenon. The so-called TikTok. There was no precedent for something like this since Snapchat appeared and captivated the whole world with its ephemeral videos.

Tiktok is an app to share short videos. Very popular among the youngest, it is a platform that does not stop growing. It continues to expand throughout the world and this past December, it broke its own record for installs in one month.

According to Store Intelligence's Sensor Tower estimates, the app received 75 million new users worldwide via the App Store and Google Play, during the month of December 2018.This represents a year-over-year growth of 275% from December 2017's 20 million downloads.

TikTok does not stop growing worldwide:

Look at the app download graph:

TikTok Monthly Downloads in 2018

It should be explained that TikTok began to be used in China and Asian countries. Later, TikTok and Musical.ly merged and made the leap to the rest of the world.

Since then, the app has substantially increased its users outside of China. But there is a country in which this increase has been very significant. We are talking about India. In that region of the planet, 27 percent of the new installations of TikTok are concentrated between the month of December 2017 and the month of December 2018. Downloads have increased almost 25 times during that time, from 1.3 million to 32.3 million.

Revenue generated by TikTok thanks to in-app purchases, which are used to make live broadcasts, has increased considerably, reaching 6 million dollars spent per users, worldwide, in December 2018. This is almost a 253% year-over-year increase from the December total of the previous year, which was $1.7 million.

In the list of the most downloaded applications of 2018, leaving games aside, TikTok rose to the top of the most downloaded apps of the App Store. Just like it was the most downloaded social network of 2018.