So many years speculating that Whatsapp one day I would have and it's finally confirmed. This app owned by Facebook seems to want to take advantage of the large database it has and has started testing to implement it in the future.
A tweet from user @sahilk, posted in December 2017, confirms this
Netflix wants to send recommendations on Whatsapp now pic.twitter.com/LsAqQUfs5j
- Sahil Khan (@sahilk) December 27, 2017
Netflix will be the first platform to give on Whatsapp:
That same day the tweet was posted, Killer features released the exclusive that Netflix and WhatsApp are collaborating on a project that is still in the testing phase.
Netflix premieres the on Wahtsapp
WhatsApp has not ruled on it, but everything starts to make sense when Netflix has confirmed that both companies are working in the integration of both platforms in India. We remember that India is the country chosen by this app, to carry out all its tests.
As you can see in the tweet shown above, a message appears at the top that looks like Netflix requests permission to use WhatsAppand, thus, be able to publish recommended content to users. This commonly has a name and this is .
And it is that since Jan Koum (one of the founders of WhatsApp), who always defended a platform without , there was speculation that the platform was going to give a change in its way of business.Everything indicates that the ads will also reach WhatsApp, even though they are disguised as recommendations, as is the case with Netflix.
Our opinion of the future on Whatsapp:
As long as they ask us for permission to do so, even this type of advertising information would come in handy for many of us. Having information about your favorite series, movies, documentaries can come in handy for many of the users of Netflix Being an option and being able to choose whether or not to receive this type of "ads", we can assess it positively.
Another thing is that they will introduce it compulsorily.
And what do you think about it? We look forward to your comments.
We will be aware of this issue and as soon as we have more information about it, we will inform you.
