We really wanted to know the economic results to find out if the rumors were true.
Many analysts commented that Apple would not achieve the expected results, since sales of the iPhone X had not been good.
Apple breaks the record in its economic results for the first quarter of 2018
The first thing that stands out, those of the bitten apple, in their press release is that a total of 88.293 million dollars has entered.
This means an increase of $78.3 million from last year.
When analyzing the results by country, those of Cupertino have increased sales in all of them, even in Asia.
Fewer iPhone X sold
Tim Cook commented that sales of the iPhone X have exceeded expectations.
Although the economic results have been good, it should be noted that fewer units of iPhone X have been sold compared to 2017.
The numbers speak for themselves, Apple has sold a million fewer units.
How can economic results improve if fewer iPhone Xs have been sold?
Although fewer units of iPhone have been sold compared to 2017, they have been more expensive, thus matching the revenue earned.
Although it is true that the economic results of sales of iPhone have been good, it is noteworthy that fewer units of it have been sold.
In addition, other products have been boosted, such as the Apple Watch and the AirPods. These have grown by 70% annually.
Becoming the second source of income for the Bitten Apple company.
Was it expected for Apple?
Yes, Apple has broken the record in its economic results for the first quarter of 2018.
It is one of the most valued companies.
According to Tim Cook, sales of the iPhone X have gone off all the charts they had planned. And the acceptance of Face ID has been unbeatable.
But, it was expected that the iPhone category would shine due to the number of units sold, and it has not. Far fewer have been sold compared to 2017.
Despite the fact that Apple does not consider it a problem, because its economic results have been unbeatable, questions accumulate in our heads:
Could it be that you didn't like your design? What we were not prepared to forget the Home button? Or that its price is exorbitant and only a few can buy it?
