Surely this Christmas in more than one household a new Apple device has dropped: iPhone, iPad, Macbook or iMac.
This has caused the volume of downloads in the App Store to increase considerably. Everyone wants to try new apps on their newly acquired devices.
According to Apple's press release, during the seven days between Christmas Eve and New Years, Apple users around the world downloaded Apps and games from the App Store for a total of $890 million.
On January 1, 2018 Apple breaks the App Store sales record, surpassing those of previous years, reaching a turnover of 300 million dollars in a single day .
Why does Apple break sales records this time of year?
There are various factors.
The first of these is that during the Christmas season a multitude of Apple devices have been given away. This leads to new users entering the App Store determined to download the apps they are going to use or the ones that are trending.
These are holidays when you have more time to visit the bitten apple store, with more peace of mind to browse its immense ocean of applications and decide to try new apps.
Like it or not, during this time we are immersed in a more consumerist environment, which encourages us to acquire the latest news.
Does the new App Store design influence? Since the arrival of iOS 11 we can enjoy the new presentation. It is much more attractive and intuitive than the previous version. App recommendation is much more direct.
New App Store Design
Anyway, the numbers are clear, Apple breaks the App Store sales record.
Despite the fact that Android has a larger market share, the App Store outperforms Google Play in profits,and that affects both the brand itself and its developers.
The most downloaded applications with ARKit:
The most popular applications have been augmented reality applications.
The most downloaded application has been Pokémon GO,after introducing new augmented reality features, offering a more realistic experience, through ARKit.
Pokemon GO App
Now with Pokémon Go and its inclusion of ARKit we can have the monsters in a real image of the camera and, without getting too close, surround them to give chase. A great experience! Have you tried it?
Last year success took him Super Mario Run.
The App Store has a category dedicated to applications with ARKit with about 2,000 apps to enjoy .
Other featured titles in this category are:
- Games: Racing 2, Stack AR or Kings of Pool
- Shopping Apps like Amazon
- Educational : Night Sky or Thomas and his friends Minis
- Social networks like Snapchat
Apple doesn't forget developers
According to Apple, the new design of the App Store allows developers greater visibility.
Developers have a great opportunity to promote their apps. They have a 30% commission if the application is paid.
This percentage may be reduced if the application includes a subscription.
Phil Schiller , SVP of Marketing, thanked all the developers for their efforts in creating creative and original apps.
In 2017, developer profits exceeded 2016 profits by 30%, reaching more than $25 million.
Since the App Store launched in 2008, developers of Apps for iOS have earned an incredible 86 billion dollars dollars.
And you, have you downloaded any app this Christmas? do you recommend any? Tell us in the comments.
