There is no doubt that in the near future, all smartphones on the market will incorporate unlock technology similar to Face ID of the iPhone X It is the safest way to unlock a device. But, also, it has its cons and that is what we are going to talk about in this article.
The Face ID does not stop being active while we use the device. The sensors constantly map our face with more than 30,000 anchor points. From there, build a mathematical model from it. In addition, it is capable of capturing more than 50 different facial expressions.
These expressions are GOLD for companies. Being able to have access to them and know your facial reaction to products is a new vein. Apple is ready to take advantage of it.
The expressions on your face may end up in companies that ask Apple:
Cameras that map your face
Yes, as you have read. Apple can send your facial metadata to the company that requests it, as long as it meets the following requirements, as detailed in its Developer Agreement:
- If they promise to ask the user for permission to use their data.
- They promise they won't sell that information to anyone.
That is why it is in your power to give permission to companies to access the data generated by the Face ID of the new iPhone X.
Because we are going to tell you one thing and for this we are going to refer to a saying that is heard a lot in our society «Promise and promise until you get in» . It's something ordinary, but it doesn't even paint this situation.
The Apple Developer Agreement explains that they may not “use Face Data for authentication or marketing purposes or otherwise target an end user in a similar way » .
Companies can promise Apple whatever they want, but once that data leaves our iPhone X, security experts believe that it will be hard to tell what the developers do with them.
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