The fight between the big social platforms is brutal. If Facebook, Instagram, WhatsApp continue to copy Snapchat and Pinterest, the ghost's social network continues to innovate and bring us interesting news.
Snapchat Enter the thriving world of augmented reality. He has created some lenses in which we can Bitmojis, objects, 3D animations to make our Snaps more fun.
A novelty that allows you to see the object in 3D and be able to "fly over" it to see it from all its perspectives.
A new way to create new content.
USE THE NEW SNAPCHAT AUGMENTED REALITY:
To be able to access these elements in 3D, you simply have to activate the rear camera of your mobile, focus somewhere by tapping on the screen and they will appear there.
We simply have to click on the one we want to use and enjoy creating a curious and fun Snap.
Some of them when touched, for example the bitmoji, change and give us the possibility to choose between different 3D elements.
Also, while we are recording the Snap, we can move them, enlarge them by making the relevant touch gestures on the screen.
At the moment there are a few Augmented Reality lenses, we hope that more will be added in the future and, why not, they will allow us to make our own 3D elements.
A whole new world of creative possibilities opens up with this implementation.
SNAPCHAT INNOVATES, FACEBOOK COPY:
Snapchat bought Looksery, a startup specializing in augmented reality, and now after its iconic rainbow vomit glasses and puppy face lens, it wants to go one step further and stand out from the Stories that Facebook, viciously copying Snapchat,has introduced into their applications.
Gentlemen, the battle in the world of augmented reality lenses has begun. Snapchat has been the first to add it to their interface. How long will it take Facebook to add them to their apps?
Greetings and we will keep you informed about it.
