Worth this borrowed corner to talk about the new phenomenon of social networks. Yes, what I have just written sounds bombastic, but hey, it is still something new within the reach of the personnel who are connected. Snapchat is not a mainstream network, yet. Or at least here, in Spain. In fact, many people think that it is a network exclusively for teenagers. However, you have not entered here to discuss or find out what Snapchat is. All the information is just a click away, in your header search engine. And hey, maybe it never will be. Mainstream. For the masses. But I have not come here to talk about the network itself.I've come to talk about those who use it.
In this world where hyper-connectivity and multiple network management is the order of the day, with an indecent amount of information that makes us discriminate the inputs at each mouse click, this network based on short fragments emerged , images and videos with hardly any editing. Okay, it's not Beme, that network that Casey Neistat devised, but it's pretty close. Even if users do, let's do, more than one take to try to clearly communicate our essential message, excessive editing of the snaps would lose the freshness and grace of the thing. Shots that are too close, inverted images and other peculiarities make this video diary a strong element compared to other more cute networks.
Wait a minute, did you say cute networks? What do you mean with that? Yes, friends, I am referring to Instagram, which has shamelessly copied the cool little things of Snapchat and created, within its interface , his particular yellow ghost network, baptizing such plagiarism with the name of Stories.And there is progress out there that Facebook will implement the same shortly. R&D departments touching their balls with both hands, tetes. That they have all the rights in the world.
And this is where the mother of the lamb is. And the magic of this network is what makes it different. All these changes, all these variations of the big networks to implement the functions of Snapchat under their colors, have only one reading: Snapchat works, has market share and growing at a good pace. We could talk about the difficulties in getting a community interested in seeing your snaps, but it's all a matter of perseverance. You won't remember but in the beginning of Facebook, the feedback was also difficult and you started adding your relatives, street friends and, oh my God, old schoolmates. And if we talk about Twitter,the same. Who has not regretted that their deep thoughts and their points of view on the hottest social or sports issue of the moment have been diluted and have not had the global impact they deserve for having only fifty followers?
Oh, vanity. That little human flaw that overthrows governments, breaks marriages, and helps keep bars running. I still think that the main asset of that network, discounting that it was the one who arrived first, is the brand ownership that it has generated in its users. Lovemarkers of Snapchat. At a level like the user of Harley-Davidson, of Apple,or those former fans of Beta video over the popular VHS . The snappers, snapchatters or snapchatos, different names for the same profile, deny the giants who plagiarized this network with temporary information. They laugh at the figures, inflated of course, of the large popular networks, they cry -in quotes-, the marches of users to the easy view of Stories and they celebrate with gibberish the returns of the prodigal sons after absence.
Y generates community in a brutal way. The server may be watching the facial care of a maracucho who lives in Munich, the races along the Cantabrian coast of a expert in digital communication or the raids morning videos from Marla, the bitch of one of the best experts in Spanish-speaking video marketing.And they don't bother. These profiles, like others, are alive, served raw and with hardly any editing, apart from a few false takes due to tongue locks.
I have it clear. Snapchat is the rock and roll of social media. That kind of music that, from time to time, someone says it's dead. And yes, I know it's just rock and roll, but I like it.
