Surely you are one of the people who have already chosen the apps with which you work daily and, very rarely, replace them with others. That step of stopping using an application for another with the same characteristics is rarely given, unless it is much better than the one you usually use.
We all get used to some applications and it's very difficult to move from there. A study by Adage.com has revealed it and has shown some very interesting data that we pass on below:
Everything is summarized in this image created by Cesarguillen.com :
FROM THE MOST EXTREME VORGIN, TO THE COOL CALM:
We all remember, about 10 years ago, when the mobile revolution began, how we downloaded applications left and right, testing apps of all kinds. It was a new world that provided us with tools, for day to day, never seen before.
We were looking for the application that would help us to administer, manage, and monitor any activity in our lives. We even installed bland apps that we found curious and had no use for. I remember the one that simulated that we drank a beer.
Today all that maelstrom has passed. The world of apps has matured and many of us have fixed applications that we don't change for any other, even if they are better. We have become comfortable and changing our usage habits is very difficult for us. It is lazy to change the interface, learn the functions of the new app even if it is much better than the one we have been using for a long time.
It's true that many of us keep downloading apps, trying them out and uninstalling them almost immediately, but rarely do we install them and leave them on our iPhone for long.
This is why big brands have such a hard time getting into this “pie”. Facebook, Twitter, Instagram and Snapchat dominate the mobile market, and if you think the next names on the list are McDonald's, Coca-Cola you're completely mistaken. Big brands spend a lot of money to try to position their apps and, with few exceptions, they do not achieve their goals.
Many of the big companies in the world are tumbling around in a maze where they don't see the way out of their problem. Will they be able to take advantage of this market?.
