It seems that Instagram has realized that part of its success, today, is caused by the videos that we can upload to the network, and that is that the latest statistical data corroborate it, in the last 6 months the video time viewed by users of Instagram has grown by more than 40%.
That is why the photography social network wants to take a step forward and seeing such impressive data, it wants to implement the possibility of being able to upload videos of up to 60 seconds for the enjoyment of Instagramers, as they comment on their blog.This could already be done but it was only enabled for advertisers. Now, little by little, it will be enabled for everyone.
And we say little by little because, as happens in these cases, such big changes must be made gradually and it could be that a friend is enjoying being able to upload 1-minute videos and we are not. You have to be patient and this function will be extensible to everyone during the next months.
In addition, multi-clip will be enabled, a very interesting way of sharing content based on adding short videos until completing a duration of 60 seconds, as we can see in the following video.
DO I STEP FORWARD OR BACK ON INSTAGRAM WHEN GRANTING THE POSSIBILITY TO UPLOAD VIDEOS LONGER THAN 15 SECONDS ?
The truth is that all these types of changes are always good because, as has happened to us, 15 seconds are often too short to post a video showing a specific action or scene.
This can be good and bad and there are already many users of the social network, who do not want the time of the video to be extended since viewing some of them can become very heavy. In the time that before you could see 4 videos, now we can see only one. The abandonment rate when watching 1-minute videos may be very high and we don't know to what extent the idea of increasing the time of the videos, by 45 seconds, will be good.
Also, keep in mind that when uploading longer videos, if we do it under our mobile data rate, we may greatly reduce the data available for our consumption. We recommend that when you have enabled the possibility of uploading 60-second videos, you always do it from WiFi.
Step forward or back from Instagram? We look forward to your comments.
