And it had to happen. Everything that succeeds does not go unnoticed by Facebook and it took very little time for it to realize the potential of the app MSQRD and its development team Masquerade. Who hasn't downloaded this application and had a laugh, changing their face to that of Leonardo Dicaprio or Obama? I'm sure few people don't know her.
“Masquerade has made a fantastic app with MSQRD, with world-class technology. We are looking forward to welcoming you to the team and improving the video experience on Facebook” says one of the spokespersons for the social network.
The Masquerade team does not give credit to what they have achieved and they comment on their blog that what most seduces them about this is the number of people that they will be able to reach with their work. Sergey Gonchar , Eugene Nevgen and Eugene Zatepyakin are three Belarusians who set up the studio, which has made them famous, in 2010 and who from now on will work in the London office of Facebook .
Today in the video editor of Facebook we can add filters, emoticons, texts, drawings and soon we will be able to adapt the fun face changes with which MSQRD has succeeded.
Why is Facebook buying MSQRD?
In this life everything has a reason and in this acquisition, byFacebook,there is one that is quite important and its name isSnapChat.
To those of Zuckerberg Snapchat it brings them headlong and they don't know how to stop the great growth that this fantastic social network is having among the youngest.
We have to say that the little ghost's social network was the first to bet on comic filters with which to change our facial appearance and it has been the key for companies like Masquerade to launch themselves to create this type of apps.
It seems that Facebook wants to make things difficult for Snapchat and buying the app MSQRD wants to take market share with the great filters that this application offers.
