Flattery is the act by which certain positive characteristics of a person are exacerbated. This type of act exaggerates these characteristics and sometimes invents them to ingratiate himself with that person. This occurrence is common when trying to gain the favor of someone who considers himself in a higher status.
Meanwhile, and to achieve the stated purposes, the praise is preceded by a detailed study of the person to discover precisely their weaknesses, strengths, what they like and what they don't. So, based on all these data that will give us an adjusted profile of the individual, we can consider where, to what aspect to direct the praise, because it is known that this is where it will act best to produce the response we expect.
In politics, we can observe, either towards the leaders themselves or towards the voters. Flattery is an unattractive practice, insofar as it is done to stimulate the foreign ego for favors.
Receiving assertive outward flattery is also a sign of self - esteem from someone who gratefully receives these words of love. Flattery can be sincere when the person flattering another is consistent with their inner truth, on the contrary, a person can also fake a particular compliment, simply because he wants to look good to that person.
Flattery is constructive only when it is totally sincere, as body language often removes the deception of someone who says a compliment they don't really mean.
Sincere flattery strengthens personal relationships in the private sphere and company ties at work. However, it is positive to find the measure in flattery, since excessive praise can also be artificial, even when it comes to conveying naturalness. In any virtue, the true measure lies in balance.
Constantly praising another person produces a feeling of unrealism because, beyond the virtues that a person has, they also have weaknesses and areas for improvement. Nobody is perfect.
Usually the crudest examples of flattery take place in the highest echelons of power. Monarchs, presidents, and leaders tend to have sycophants who spend time listing their virtues, to win the favor of those in charge. The flatterer believes that, having the sympathy of the powerful, he will take it into account for the distribution of gifts or, at least, to avoid possible punishment.
