The word Benefit is a generic term that defines everything that is good or positive for the one who gives it or for the one who receives it, understand as a benefit everything that is representative of the good, the question frames a utility which brings positive consequences that improve situation in which the vicissitudes or problems to be overcome arise. A benefit is obtained in any way and to be able to identify them it is necessary to apply the concept to any specific field. The most common are economic and social, which produce elements that are beneficial in both ways (for the one who gives it or for the one who receives it). From the Latin "benefit ”is derived from Benedict, blessing, good, so it is clear that what it represents are positive and really good actions. A benefit brings to those who receive them, happiness, tranquility, peace and joy, since they are willing to satisfy the needs of those who want it.
In the field of economics and in marketing we find a very versatile use of the term profit, on the one hand, we have a constant production, an advertising system with marketing tools which constantly analyze the market and the consumer, these are combined to determine a benefit for the company, to make the customer loyal to the brand, these strategies represent a positive work in terms of production of material for trade, which in turn generates profits, employment, relationships and business growth. On the other side of the equation we run into a consumerin the search to solve their own problems, and if there is a product in the market that satisfies that need, because that is beneficial for them, in addition to this, the product must meet certain expectations, among which its ability to be acquired stands out. in any stratum, since if it is not “ Comfortable for the pocket ” it cannot be bought by everyone, resulting in less benefit for society.
To determine how beneficial is what is being done in the market, each reaction of the population is noted, in this way a control of positive reactions is maintained, this will determine whether or not it is necessary to change the strategy or improve prices or the product. Profit is a relative status, necessary to keep it active in the presence of competitive agents trying to enter the market trying to retain the same group of customers.
