Bestseller, a term from the English language, is used to encompass all artistic creations (books, songs, video games), with massive replication, which have achieved huge profits based on their sales. This is given by the interest that the public shows with respect to the product, wanting it to fully enjoy it. In some meanings of the term, it is stated that, in reality, a bestseller is that piece with a high academic and aesthetic value, not necessarily representing a high commercialization index; even so, intellectuals assure that this word is intended to describe sales successes, without counting the cultured elements it may contain.
The term was coined around the 20s of the last century, in response to the reception, by the public, of novels, short stories, stories and other literary creations. These, in some way, represented a complex system of expression, with which the community could feel identified. Experts in sociology have been interested in the effects that a well-known piece of art brings to society; They try to unravel those hidden desires in the human mind that could cause interest in an object with such a specific content, although, mostly, they talk about the commercial characteristics of the product itself.
Today, a marketing technique has been developed that gives prominence to the bestseller. This consists of the placement of the term in an essential area of the cover of the book or, equally, in the inclusion of the book itself within the "best sellers" lists. In the first case, the person, seeing that it is a linguistic composition with great acceptance, will feel attracted to it.; meanwhile, the second strategy is focused on the continuous inquiries that these lists receive, which regularly represent the prestige of a writer, musician or film director and their economic position. Likewise, companies seek to evaluate the demands and tastes of the market, to produce content that is directly successful; Furthermore, with the appropriate marketing strategies, the piece can become a precious object for the consumer society.
