BlackBerry is a line of smartphones, tablets and services originally designed and marketed by the Canadian company BlackBerry Limited (formerly known as Research In Motion Limited). These are currently designed, manufactured and marketed by TCL Communication, BB Merah Putih, and Optiemus for the global, Indonesian and Indian markets, respectively, continuously using the BlackBerry brand.
BlackBerry was considered one of the world's leading smartphone vendors, specializing in secure communications and mobile productivity. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide. However, BlackBerry has lost its dominant position in the market due to the success of the Android and iOS platforms; The same numbers had fallen to 23 million in March 2016.
The BlackBerry line traditionally uses a proprietary operating system developed by BlackBerry Limited known as the BlackBerry OS. In 2013, BlackBerry introduced BlackBerry 10, a major revamp of the platform based on the QNX operating system. BlackBerry 10 was intended to replace the aging BlackBerry OS platform with a new system that was more in line with the experiences of users of modern smartphone operating systems. The first BB10-powered device was the BlackBerry Z10, which was followed by other fully equipped keyboard and keyboard models; Including the BlackBerry Q10, BlackBerry Classic, BlackBerry Passport, and BlackBerry Leap.
A new operating system, BlackBerry 10, was released for two new BlackBerry models (Z10 and Q10) on January 30, 2013. At BlackBerry World 2012, RIM CEO Thorsten Heins demonstrated some of the new operating system features, including a camera that is capable of separately frame-by-frame rewinding of individual faces in an image, to allow selection of the best of different shots, which is then seamlessly stitched to an optimal composite, a smart, predictive and adaptive keyboard and a Gesture based on the user interface designed around the idea of "peek" and "flow". The applications are available for BlackBerry 10 devices through the BlackBerry World store.