They are known mostly as the Informative Bulletin because they fulfill the purpose of getting certain types of information to a particular audience, an informative bulletin is a publication that is generally given in the form of a brochure, the people who have access to them are because they are subscribed to a program that offers this type of where the different things they offer are promoted, which may be articles or services that are of interest to them, newsletters are very common in places such as clubs, social organizations and organizations of businesses such as companies or companies where the information they want to disclose is not directed only to their members or employees, but also to potential customers that they want to attract through them.
The newsletters are distributed on a regular basis, and their structure is not one hundred percent defined, it all depends on who produces it. There are not only given in physical form, there are also electronic newsletters that thanks to the rise of technology is how they are given now mostly. The way they are distributed is through email or email, and it is because it is a very useful tool for companies to send their promotions, in addition to being able to communicate with their users in a faster and more effective way, Advertising strategists also call it email marketing, because it is just another form of marketing for their products.
For marketers it has become an ideal means to carry out their projects because they can send emails daily and in bulk to an innumerable number of web addresses, where they hope to reach the largest possible number of users. Electronic newsletters mostly deal with topics such as invitations to events, surveys, promotions, news, and promotions of goods or services, collections, among others.
The reasons why it has become an ideal method of marketing are in the first place because they have a low cost, it could be said that zero, the most that is invested is human dedication to the writing and sending of them and the consumer has confidence in the relationship that is established, due to the fact that direct contact is established (not as is the case with social networks).
