Brainstorming, in Spanish “ Brainstorming or brainstorming ” although it may not seem like it, is an old business and marketing strategy that at the beginning of the 20th century brought about important changes in terms of logistics and organization of ideas in the institutions that used them. A Brainstorming is carried out in the presence of all possible components of a company, managers, service executives, creatives and knowledgeable about the subject under study, these, well versed in their ability to propose innovative ideas, place them on a discussion table, in this, all possible proposals are analyzedin order to discard until a solution to the problem or circumstance that is being presented is obtained.
The genius of Brainstorming is based on the versatility of ideas which do not have an established limit in relation to imagination, the possibility of raising any idea in order to turn it around in favor of what you are looking to do is a clear possibility and positive. This strategy is part of the compendium of marketing or marketing functionalities with the aim of presenting a new product or service to society, totally fresh in the eyes of the consumer and causing an impact on them. The before being released to the public generally is subjected to this process, in view also of ideas, in the worktable are placed opinions, inquiriesand responses from the client, in order to have a strong accumulation of information to devise the propaganda in question.
This strategy is above all for those procedures that require creativity and variety in ideas, a practical knowledge of the ways in which the customer or consumer can react or simply how important the impact that society receives with the product will be. However, there are approaches to which Brainstorming can also be applied in order to find the way or the topic to be treated, we refer to the thesis or degree works, the first instance in a meeting of those that make it up is to resolve what will be the subject on which the project will be based, here each person contributes their idea in the form of Brainstorming.
