The briefing is a strategy used in the financial world, by companies dedicated to marketing or marketing, this is basically an article or report where the client who wants the service exposes the characteristics of his product or the company that he wishes to publish, being the starting point for advertisers in terms of creating one that suits the needs of their customers. Thanks to it, the objective to be achieved with the work carried out is defined more clearly and allows the requested one to be designed simply or clearly.
The briefing is not written by the publicist staff since, as mentioned, it will indicate the client's data, therefore, the report will be made by the same, however, it cannot be executed freely or lightly, the advertising company is in the obligation to instruct the client how to describe his product or company, in order to achieve the desired objective.
The briefing must have complete information, the more information it has, the better the work will be executed and the easier it will be possible to achieve the execution, since there it must expose how your company is, its philosophy, vision, mission and goals set by the client, thanks to this it constitutes the pillars for choosing the ideal strategy to achieve the best publication, this is not related to an extensive or exhaustive writing, clear and concise information is needed.
For a briefing to be executed accurately, it must have information about different characteristics of the company, the most important thing is: details about the initial situation of the company, that is, who were the founders, in what year it was founded and who they are. the partners involved; Public of the company, it must be described to what type of public the sale of the product offered is feasible; competencies in the market, it should be indicated which are the companies that produce articles that are similar in structure or that have the same functions; objectives set by the company in the medium or long term, and finally the different suggestions indicated by the company for the creation of its.
