Cinavia is an audiovisual content management system, but let's tackle the essential issue, what is Cinavia for ? It is a software which is designed in order to guarantee the originality of a Blu Ray disc, initially developed to generate watermarks in the video sound, it became a mandatory measure since 2012 for all original discs, to combat piracy, which is responsible for an impressive capital flight since its development. Cinavia is found in the vast majority of Blu Ray player devices, they go through a safety and quality control where it is checked that they comply with the standards and requirements of the state and the governing bodies in favor of the fight against piracy.
The system reminds us a lot of the mechanism used in Apple's iOS devices with which the installation of software that is not included in the repertoire of the App Store (Apple's online store for its devices) is restricted, which I purposely came to the sum of 800 thousand applications hosted on its servers available for download. Cinavia works in a very particular way, the system will detect through the audio playback if the disk's firmware is working correctly, otherwise it will emit uncomfortable sounds which will indicate to the user that it is a pirated copy. We recently observed how on a PlayStation 3, the famous video game console of the Japanese company Sonyit eliminated the sound completely, just 10 minutes of movie playback.
Cinavia works in conjunction with the Advanced Access Content System (AACS), another digital rights management system (DRM) with which it is verified that the content being played is fully authorized. The United States is one of the main countries that has a strong hand against the fight against piracy, of course, the main factories of films and audiovisual content in the world are in that country, however, the fight continues, since emerging countries such as the of South America, prefer to evade these conditions and the piracy control of these countries is not dedicated so much, it is limited to the fulfillment of norms of social responsibility in radio and television, in order to control the local audiovisual spectrum.
