A marketing company is one that, as its name says, is in charge of marketing a finished product. We could say then, that the raison d'être of a trading company is to market an existing or manufactured product and / or service. Thus, the marketer is in charge of giving the conditions and organization of a product and / or service for sale to the public. Unlike manufacturing companies, trading companies do not produce or make the product, they only take care of its sale once it has been purchased from the manufacturing sector.
Usually, the traders sell the products or services wholesale, to large, medium and small businesses or also directly to the public, which is known as retail. Although the main difference between marketers and manufacturers is that the first markets and the second produces, there are many companies that carry out both activities and therefore are classified as both; Such is the case of the multinational Exxon Mobil, which as a manufacturer is in charge of extracting oil and other energy sources, to later transform them into fuels, and which as a marketer sells these products at specific points of sale, such as stations of service Mobil.
The Swedish chain of furniture stores, IKEA, is another example of a manufacturing and marketing company, since it is a manufacturer of brown lines and other interior decoration items and in turn is a physical store that is responsible for the sale, both to wholesalers and the general public of these products. Many of the largest companies in the world are marketers, as is the case of the Walmart Stores Inc. Chain of stores, which purchases its products from other manufacturing companies and then sells them in their stores, directly to consumers.
However, not all marketers have an infrastructure as a means of marketing products; For example, the shopping website, Amazon, is a clear example of a marketing company in the new digital age, since it uses manufacturers to buy an infinity of products, which are later offered for sale on its Internet page.
