Community Manager is known as the professional who is in charge of building, managing and administering the online community which revolves around a brand on the Internet, so they must create and maintain stable and lasting relationships with said community since they represent the customers, their fans and, in general, anyone who shows interest in the brand. Within a company, the community manager is in charge of managing the social networks and communities of said organization.
For all the previously exposed one could say that the community manager represents the bridge between the community and the company. It is important to note that not just anyone can be responsible for this position, as communication requires training and experience. Not being aware of it can lead a company to disaster when it comes to its social media presence.
The functions of this individual are very varied, however, the main one is the creation of content that is attractive and of quality. In general, the community manager is not limited or restricted to creating and writing content only for social networks, this professional is also usually in charge of managing the corporate blog of the organization in which he works.
In addition to all the above, the social media expert must decide what is the best time to post some content. Therefore, it is necessary to have tools that tell you what the time of day in which the content will have greater acceptance and interaction part of the public. It must also have tools to schedule the publication of content. It should be noted that not only should content be scheduled for prime-time hours, but obviously if greater emphasis should be placed on these slots, publications will also be made in the rest of the time slots, since otherwise it will not be possible to reach everything the target audience.
It should be in charge of monitoring all the publications and news of the sector of your company, that is, that it must become the eyes of the company on the Internet. This practice only does not serve to identify opportunities and threats in time, in addition to making it easier to detect the most relevant content from the competition and the sector in general.
