Its development and growth began in the twentieth century as a direct consequence of the internal logic of capitalism and the emergence of marketing and marketing are the tools that increase the activity of consumerism, generating new needs for the consumer. Large-scale consumerism in contemporary society is seriously compromising natural resources and sustainable economy. The alternatives for some of the problems of consumerism are sustainable development, environmentalism and responsible consumption.
Consumerism is a word also interpreted in a very different way because it is considered as the organization of the economy of a society, which gives satisfaction to both the consumer and the producer, it can be said that it is the way to squander certain resources. The most hygienic, comfortable and modern method for consumers and increases income to merchants, from the point of view of the economy.
Consumerism is mainly motivated by:
A: that sometimes manages to convince the public that an expense is necessary in something that was previously considered a luxury.
The prescription of throwing away and using many products: without taking into account the ecological and economic damage they can cause.
The low quality of some products: these attribute to a shorter life span and are striking for their low cost.
The obesity or depression: They make believe with deceptive that consuming any miracle product can solve the problem.
The culture and pressure social.
Disposing of unsuitable products that can be recycled and reused
There are three types of consumerism depending on the function of the needs of the people, the frequency of good spending and the service:
Regular consumption: this is already part of people's daily activities.
The experimental consumption: by novelty or curiosity the product or service is consumed.
Occasional consumption: it is based on the availability of the good or service or on the satisfaction of non-permanent needs.
Consumerism is caused by the lack of identity of each person for not knowing the essential needs and for not being clear in relation to the needs of those closest to them.
