In the advertising context, the person who conceives and contributes ideas for a campaign is called creative, that is, they are those who are in charge of creating advertisements or advertising campaigns for a specific brand or company. Therefore, the creative of an advertising company is the one who contributes the ideas and determines the most innovative way to market the goods and services of their clients.
In general, there are two kinds of creatives: the one in charge of the graphic part, who is usually called "art director" and the one who writes or writes the texts. Generally, the two form a graphic / copywriter pair that allows them to work together and contribute ideas for campaigns. A good coupling between the two contributes to the creation of solid advertising campaigns.
In every agency there is a creative department, which is responsible for carrying out the ideas of the agency, being the creative director who examines and directs said department.
However, beyond the and in a general concept, it is said that a person is creative when he has the ability to generate new ideas or concepts. This creative capacity of people is known as creativity.
Creativity is a capacity of human cognition. This capacity, like others that the brain has such as intelligence or memory, encompasses various mental processes that have not yet been understood by physiology.
Psychologically, creative subjects are characterized by showing difficulty in relating to others and tend to avoid any social contact. In the same way, they are people who are freed from prejudices and do not care what others think of them.
