Strategy is called the way in which a living being plans how circumstances should be presented to achieve a clear objective. We refer to living beings and not to human beings in particular because in the animal world, when a tiger stalks a gazelle behind a bush waiting for an opportune moment to attack, it is carrying out a strategy that is in its instinct and in order to obtain food, of course, the human being is the strategist par excellence in the nature of planet earth, however I consider it relevant to denote other species as having strategies for life in the environment that surrounds them.
To define a strategy it is necessary in the first instance to have a clear objective, the important thing is to consider if it is possible with a prior evaluation of the tools in hand, if it is feasible to devise a strategic plan to be able to go in the direction of that objective. A strategy can be designed and applied in a variety of ways, with time as an important variablein determining when the plan or ideas will be stipulated. In war, there are people dedicated exclusively to the construction of strategies for the predetermined attack of the soldiers towards the enemies, it is important to define what are the conditions and the possible inputs for the attack to be effective, in the case of a stealth strategy, what is sought is that the attacker is not seen on the road until reaching the objective in question.
In the field of economics, strategy is a consistently practiced tool to highlight the actions with which the good or service that is manufactured or offered will be administered, commercialized and distributed. There is a favorable dependence on strategies by the commercial sector, since these are defined with other types of faces when selling and advertising, so it is important to reach the consumer, which is the ultimate goal in marketing of goods and services in any market in the world.
