Exclusivity is understood as the non-existence of something that is the same. The royal academy exposes the word as the quality of exclusive. The term exclusivity alludes to something unique or singular, which manages to differentiate itself from other options and downplays these as it excludes them. In the field of marketing there is a law of exclusivity, which is a key law that many companies or products have in order to win customers. Exclusivity is a characteristic that several companies use as a fundamental element of their marketing strategies.
Regarding products and especially brands, exclusivity is key to achieving better results. There are products that are based on price, and others on the quality of service they provide, but it should be noted that brands must rely on exclusivity to find success. And if a brand does not provide exclusivity, many have to wonder why they should buy that brand and not another in particular, or why buy a brand product, that is why each product must be different, exclusive and offer something to the consumer than the rest of the products does not offer, that is, it must be distinguished. Specifically, in clothing this term exclusivity is also used to connote those garments that are unique, made for these people and that specific model should not be repeated.
Finally, in the journalistic environment, the word refers to the exclusivity of a note obtained by a particular medium, to be able to do an interview with a famous person or to be able to cover an important event, when many other media cannot.
