Term translated into Spanish that means fan page, it is nothing more than a web page designed by people who want to develop or start a business through the network. An example are companies that promote their services (fan pay) through web pages. And in this way they capture the attention of future clients and promote their article, product or services, it will depend on the business that they want to start. And they will be able to gain fans, which translates into increases in orders and income for this person.
The key to the Fan page is to maintain contact with the users of the page, upload photos and updated information, and you can also create interactive groups to keep the attention of users or followers about what is being offered on the page.
These are groups organized in a digitized way with a specific purpose, it is like having a single place for all co-workers. The fan page is used to sell, to make yourself known for free, to generate prospects (potential customers), maintain and strengthen the relationship with current customers, educate them regarding what is being offered, make the brand or company more visible. This is a marketing strategy in a digitized way.
Facebook has created a robust tool for companies that want to communicate through social networks, it allows: invite members, upload photos and videos, logos, create, discussion board, message to members, statistics, add events, comments on the wall, massive updates, mini feed, import blog post, social ads, it also allows blocking people who make destructive or unpleasant comments.
