The Loyalty is a strategy marketing which allows companies to get loyal customers to their brands, it is important to note that loyalty is not the same as retain customers, as for a customer is loyal to a product or service, this You must have the will to acquire it without an established commitment, the desire to buy it considering that it is a quality product will be enough for the customer to remain morally tied to the product, that is basically loyalty but, how do you achieve this phenomenon by the companies ?
Very simple, marketing has tools with which it is capable of attracting the attention of the consumer, one of the most powerful is the one, keeping the face of the product or service always young and attractive for all strata is a factor that interferes between the product and the buyer constantly, the psychology with which this area is treated tells us that the clientele is always called to attention by what is novel, which is really new and which offers more or better quality compared to the monotonous brands that are always maintained with the same marketing settings. Another way to build customer loyalty is to offer offers or simply make the product more accessible, withdiscounts or special promotions, this type of loyalty strategies represent a long-term investment by the main producer, who invests a little more in what is the elaboration of and subtracting a little the price or combining it with other products, such as Yogurt with cereal.
For a customer to maintain a sense of loyalty with a specific brand, they must always show a face that exceeds consumer expectations and even more, no matter how difficult, create a strategy to achieve a feasible production of a better product. quality than any other, the quality of the product is very important when it comes to attracting a customer, however the production price is something that must always be kept under control when investing to guarantee a loyal customer.
