Innovation represents all those transformations that introduce originality and novelty, it tends to develop more frequently in the economic context, especially when companies implement new products or services that become successful in the market, prevailing in it through the.
Innovation is a technique that can solve problems or deficiencies, which can be done through improvement and not just by creating something new. Currently, there are various kinds of innovation, here are some of the most salient thematic areas:
- Technical innovation: it is one that is oriented towards the design and manufacture of products where knowledge and information are the main inputs. This innovation includes several aspects: the adequacy of the technical means, the speed and integration of the processes, as well as the marketing and administration of the products.
- Technical innovations: arise as a solution to specific needs, since discoveries originate new knowledge that make possible the development of new techniques, which creates new needs.
- Service innovation: this type of innovation seeks improvement in activities that do not end only in the purchase of a physical product, but in activities that are intangible, such as going to the doctor, visiting a restaurant, etc. Innovating in services consists of improving the experience that a user or consumer has with a brand or company and how to project that service to make it more effective in the eyes of customers.
- Innovation of business models: a business model is the way to explain the bases of how a company creates, delivers and captures value. Therefore, innovation in this field refers to the substantial change that originates in the way in which an organization structures its way of producing and raising value.
- Design innovation: it is based on the creation of objects and images that are used as business strategies and that seek to solve problems and limitations in an original way, in order to renew what already exists.
- Social innovation: this arises as a solution to social problems; It is defined as innovative ideas (services, products) that jointly satisfy social needs and originate new collaborative links; In other words, it refers to the process of creation, implantation and diffusion of new social practices in very diverse areas of society.
- Technological innovation: is the set of scientific, financial, technological and commercial activities that allow the introduction of new products and services in the market, implement new or improved production procedures.
In the same way, innovations can be differentiated according to the way in which they originate: closed innovation, in this case the innovators are located only within the company. Open innovation, today organizations live in a diversified world with internationally scattered knowledge, so it is not possible to stay solely with their own innovative force, it is necessary to integrate with external competencies and use their information.
