A Logo is a design which meets several objectives within an organization, the first and foremost of them, to identify, a logo must have the name with which they will know the company, it must be clear and legible, so that the consumer or interested customer can easily recognize it. The second objective is a marketing strategy, it must be pleasing to the eye to be easily recognizable, the most popular logos mark a new point in the history of the company, as they correspond to an identification already positioned in the daily life of the consumer.
The logos or commonly called "Logos" are the main face of a company, the identification of these is important for the trade because they delimit and differentiate themselves from other companies producing the same item. The logos usually correspond to the name of the company written or designed in a particular way, with attractive letters or that give the impression of what is being produced in them, for example: The logo of a glass shop called "Cristalería del Sur" It is the same phrase made with mirrors, which gives us an idea that what is being done there has that material. The logos can simply be acronyms, "CDS" in a large format and the meaning of the acronyms is engraved at the bottom.
History has thrown us memorable logos, one of the most significant is that of Coca Cola, the oldest soft drink has remained with the same logo since it was founded, as a sample of tradition, this logo is known by almost everyone given its simple characteristics, the red letters with the C of the first word acting as underlining for the rest. The logos in addition to an identity also represent the trajectory of the company, many evolve to the point of being simplified, but in the same way they maintain the spirit of the brand, which is an innovation for the brand and therefore the public finds it pleasant because that It shows that the brand is constantly evolving and that it is working to offer a better product.
