Generically, the word brand serves to describe a particular signal, a brand is a denotation on a body free of impurities, a brand is something that disturbs what is considered standard, it can also be an indicator put by someone or something to delimit a space or to identify a place or an object. For example, a bruise on the skin of a person is a purple mark in a light skin tone, marking a field with a line around it delimits the area in which Mr. Pedro lives. The field in which the word is most often applied is in marketing or marketing.
An advertising brand is the way in which a product is identified in commerce so that the consumer can identify it. Brands vary by product and give the impression that they are designed with the aim of attracting the customer's attention. A brand has several objectives, all aimed at attracting and nationalizing customers with a certain brand, the first of which is to identify the product, in many cases, it does not bear the name of the company, so the product may have several printed brands, although the one with the greatest meaning, which is the name of the product, always predominates, for example Fanta is a registered trademark of Coca Cola so the product must indicate that the soft drink belongs as a subsidiary to the largest.
The brands are conceived under an attractive and striking scheme to capture the customer's attention, generally the logos that make up the brands are designed in order to be easy to interpret and recognize, the quality of this and the impact it receives. society must be important, otherwise the brand will be forced to renew the essence with which it tries to attract the customer's attention. A brand must inspire safety, quality, comfort and constant innovation, otherwise the customer will choose to move away from it and approach those that present better benefits. The brand war in the market is a constant and infinite theme, producers do their job very well by publicizing their products and looking for a way to position them.
