Marginal is a term that economically refers to consumer behavior in which the demand for goods and services is subject to customer satisfaction, that is, the marginal utility can be expressed through a graph that shows a change in the demand for the product, it is typical of the marketers that a regime is established in which the demand is stable, that the consumer is constantly satisfied but this is a phenomenon is inevitable, the reason why a buyer is marginalized are several, the main It is due to the number of options of the same product that may be on the shelves, however, the quality of the product will never be the same, so that the customer's demand will always be framed in the satisfaction that he receives from the product.
The marginal utility defines as a phenomenon a series of prepositions in the marketing structures that each company has, the condition establishes, a constant change in the relationships with the and the client, while the innovation remains constant to the client it will seem that the product it is pleasant, so you will always resort to purchasing this product, avoiding marginalization from the purchasing path that the manufacturing company expects the customer to always follow.
In other respects, the word marginal serves to denote (Generically those entities that are on the margin (on the edge) of something, this can be a purely fictitious term when we refer to a situation that is not relevant, a marginal issue, It is one that is not included in the general idea of the conversation, so sometimes it is not touched or is simply left for later. The marginal term is commonly associated with those populations located on the outskirts of major cities. They find “Outside the city” territorially speaking, they define a socio-economic state, because generally, whoever is about to settle on the edge of the city is because they do not have enough income to obtain a space in the cities,where housing costs are higher given the quality of life and proximity to the main shopping establishments and institutions.