International marketing are all those strategies that are applied in other cultures, its objective is to make known the inequalities of the environments in which companies move through the various international territories, with strategies oriented towards the globalization of products in those countries. international markets.
Currently, companies design different structures in order to enter international markets, this represents international marketing strategies. When a company seeks to position itself internationally and contrasts the activities to be executed in its base of operations, with those that must be carried out in a different context, it will find that the success factors will not be the same, the preferences and tastes of the people may vary in terms of marks, the level of consumption and the mechanisms used to reach the consumer should have a special feature. This is why the company that wants to internationalizeIt must bear in mind the characteristics of the markets they face, in order to reach the new consumer in a correct way, no matter where they are located.
These are some of the factors that marketers must take into account when looking for new commercial horizons: culture, differences in cultural environments, can generate international marketing problems, it is necessary to be able to understand customs, habits and preferences of the companies in order to guarantee success in the foreign market.
Commercial restrictions, it is important to be aware of the legal restrictions and the application of tax to companies in different countries. Monetary controls and financial stability, a key element when investing in a foreign country is knowing in advance your monetary risk and its financial vulnerability. The political risk; It is important to know the actions of government agencies in a country, in this way any changes in the rules or their application that could harm the company will be taken into account.
It is important to mention that if you want to enter the international market, it is necessary to collect all the information necessary, in order to have the best possible knowledge to treat successfully penetrate the international markets; It is true that everything involves risk, but if it is successful, the profits will be greater.
