The Merchandising is one of the techniques known in the field of the marketing, it is the distribution and marketing of articles containing as main attraction the logo or brand that characterize the company that produce them. There are companies that promote their products on a larger scale and with better acceptance in the general public due to the recognition that the brand has, the fame and the quality that it inspires, allowing Merchandising to be a highly favorable strategy when it comes to marketing. Merchandising is essential in this type of business since the customer's reliability with the product depends largely on these firms, in which the external appearance beyond quality is what really matters.
Merchandising also encourages companies to manufacture products with the sole purpose of generating this type of product that is pleasant for the consumer, for example: The Hard Rock Café is an internationally renowned Bar - Restaurant, tourists from all over the world. The world frequently visit versions of this place in other countries, these restaurants have on display flannels, hats, key chains and much more merchandise with the traditional logo that identifies the restaurant, this generates an impact on the productive society in both directions, since the The client is satisfied with the idea that others know that he went to the Hard Rock Café in Madrid and that this type of recognition suits the company and.
Merchandising encourages the consumption of the products they make in the territory far from the producer, there are areas where this type of merchandise does not reach, so any type of promotion favors the movement of the population to the places where this is found. The impact of Merchandising on the population integrates a psychological study in which the quality of vision of the sites in which the customer is interested in visiting or the products they want to buy is reinforced. Merchandising is one of the market strategies that most increases the profitability of a brand.
