It is the meaning of packaging, container or the paper that wraps a product, in the English language, the Royal Spanish Academy has not included this word in its dictionary so it is considered as a native word of that site.
It is manufactured to store and protect while it is transferred to the different places for sale and the duration in a warehouse or premises, in addition to mass handling. Its label includes important information for the consumer such as the ingredients that were used for its preparation, the place where it was created and its expiration date. In addition, its label is what differentiates the product from others and draws the tension of whoever buys it.
Some of them to be opened must remove the packaging or break its seal for consumption or use. Marketing and marketing companies usually give great importance to this type of packaging since without them and their attractiveness they would go unnoticed among consumers, users and customers. Packaging is a fundamental element for the market positioning of said product which gives it confidence and permanence in the world of marketing.
There are three types of Packaging:
- Primary: it is the one that wraps the product or holds it, it is almost always smaller than the product. Normally this Packaging has direct contact with the product most of the time.
- Secondary: it is the one that involves a pair or groups of units for sale or distribution, such as pairs of socks, etc.
- Tertiary: is the one that groups secondary boxes large quantities of merchandise for land, sea or air transport, it is called palletizing or containerization packaging.
This packaging can be applied in a wide variety of ways, depending on the type of packaging, always with the purpose of consumer comfort or the user's relationship with the brand, for example:
- The label on a bottle.
- The bag from a supermarket.
- A can of some drink.
- A label of some format.
- A company of work.
- A brand of clothing or shoes.
- The label of a perfume.
- The mark of a franchise fast food.
