A Sponsorship is an advertising strategy in the form of an agreement in which both parties involved receive a benefit. Sponsorship implies one in a certain place, the owner of this site or thing allows it to be placed on top, in view of every viewer, client. This type of has a favorable impact on the consumer, since for him it is inevitable not to feel attracted by the presence of the brand in an object that is preferred for him. Sponsorship is common in sports such as motor sports (Formula 1, GP2, Nascar), in these is where more sponsorship-type propaganda is observed, however, in any official sport it is seen and common the insertion of in the uniforms or in the sides of the field where it is played.
This strategy encourages a kind of high productivity, the consumer is highly attracted by the brand of his choice in a highly renowned contest or competition, so he will agree to acquire the product or service since he considers that if he has that type sponsorship is because it is a quality product. Companies seek to cover as much space as possible, not only in the latent media today, but also on the street with billboards and advertisements. It is important for companies to have a presence in sports and cultural events where there are large numbers of spectators.
Sponsorship can be seen as an investment, a business in which the company by placing its brand on a baseball player's uniform makes a payment to this or the team to have the presence, but nevertheless, the performance of the team is a An important factor, there will even be cases in which the team agrees with its sponsors to win the cup, a promise with uncertain results but in a certain way, being the champion team, the viewer will inevitably be attracted by the brand, by the product or for the service. It is relative for a sponsor the acceptance of this modality of, since it varies from the form of expression to the quality of the product.
