Persistence, comes from the verb persist. Insistence should not be confused with persistence, as the latter refers rather to when an activity is done and does not rest until the desired result is obtained.
Persistence (in programming) is understood as the action of preserving the information of an object constantly (saving), but at the same time it also refers to recovering the information from it (reading) to be used again.
In the case of object persistence, the information that persists in most cases is the values that the attributes contain at that moment, not necessarily the functionality that their methods provide.
The persistence is a value of great importance to reach a goal or proposal a goal. Many recognize values (such as time management, planning skills, strategy development, intrapersonal intelligence, technical and professional knowledge, etc.), but few are as relevant as persistence.