Persuasion is that ability that people have to transmit ideas and that they are disseminated by whoever acts as a receiver of them. This is more effectively translated as the ability that human beings have through a relationship, to convince others. Persuasion as a tool that can be used in fields such as marketing, marketing and commerce, basically sectors of the economy in which the public is sensitive to various interactions with the environment and where the decision is the goal of the person who persuades.
Let's elaborate a scene in which a seller wants his products to be acquired by buyers, these in addition to being useful, must be attractive and in one way or another, more desirable than the competition, this is achieved with persuasion, Which attracts customers by offering the best attributes of the product or service, in an effective way, providing comfort to the buyer by relating the most promotional aspects with the most personal ones. Persuasion in turn generates competition and demand in the market, generating a dynamism of intentions and offers that favors the development of sustainable economies.
Another use of persuasion that we see constantly in society is in the application of law. In a trial, lawyers, in addition to using the law as their main tool, use the elements in their favor and persuade the jury and the judge that they are valid to win the case.
We are always waiting for others who live in our environment to reproduce or share our ideas, even unintentionally, people seek to persuade others so that their ends are fulfilled, a wife who asks her husband to optimize expenses, is trying to convince him that it is the best for both. Either way, everyone's ideas will be interpreted as an intention for others to apply them and build their own ideas based on the initial idea. Persuasion can be so extreme that it can change the way a person thinks, it all depends on what the person who persuades another is looking for.
