The Promotion is a utility that companies use to publicize their products, by way of information when an agent promotes communication something is so that the person who is being promoted receive a bonus by this and have the willingness to acquire it for the price that is offered. Promotion comes from the verb " Promote " so it is clear to understand according to its etymology that it is a communication strategy on the part of companies that produce goods and services in order for society to know it.
The promotion is done in order to promote the product, however, depending on the time in which it is made, the impact that the consumer receives varies, let's see the following scenario: When a product just enters the market, it is necessary to resort to theOf this, in a pleasant way, emphasizing the new features and the brand logo, it begins with the offer of this, immediately the client wants to know the price of this and finds a relatively cheaper entry price compared to other brands of the same nature. By accepting this guideline, the consumer is committed to buying or acquiring the good or service, taking into account that the promotion is feasible and favorable. When time passes and the product or service is already established in the market, the marketing agents have the task of preserving it in the position it established itself, promoting sample promotions and savings, in which despite the price increases, demand and scarcity, the producer makes the effort to keep it with the same quality and at the same price.
Also another type of promotion is when the client purchases more of the product in packages and offers at a more general cost in which the cash discount is appreciated, for example, if a Shampoo costs 50 pesos and the Conditioner costs 30 if they do not have any. promotion, the cost of the two together is 80 pesos, but if it comes in a promotional presentation of the two together in a single package or wrap at 70 pesos, the discount is denoted which is significant.
