Propaganda is the set of procedures, methods and techniques by which a message is disseminated or disseminated with the aim of attracting supporters or followers for its cause or influencing the behavior of people.
Propaganda is a form of communication that since ancient times has the objective of influencing the attitude of a community towards something.
The idea of propaganda is often used synonymously with. In this sense, propaganda can be broadcast on television, radio, print media, the Internet or even through posters on public roads. All companies that want to advertise a product or service must develop advertisements to reach consumers.
Innovation in propaganda should be one of the main characteristics, this contributes to making the propaganda pleasant for the receiving eye that looks for something new among the monotony. The quality of the product is also a notable variable that the company must refer to. The constant competition in terms of makes the user review among the range of available options, in this case, the buyer will evaluate the and test which is the best. Propaganda has the peculiarity that when it causes an impact on society with a simple phrase or a specific character is immortalized, this represents an important achievement in the realization of in the world of commerce since this type of sympathy brings together good consumers.
Among the other types of propaganda, political propaganda stands out, which seeks to make a political candidate sympathize with society in the face of administrative elections in the state that seek the renewal of the political system. The awareness campaigns seek to raise awareness and think about the impact they are doing about something wrong that affects the environment. This type of propaganda is social and does not seek to profit from any specific profit.
Contrary to the provision of unbiased information, propaganda presents information especially to influence the audience. Propaganda often presents the facts selectively, therefore, it can be to encourage an individual, or use the messages to produce a more emotional than rational response to the information presented. The desired objective is to promote as a result a change in the perception of the subject, including the perception of importance, in the public. Propaganda can be used as a weapon of war.
Propaganda covers many related terms, in its original sense it could refer to general uses, such as selling an unknown product, public health recommendations, participating in a census or elections, or encouraging people to report crimes to the police, among others.. Advertising in is a form of commercial communication that tries to increase the consumption of a product or service. While the terms "subliminal propaganda" or "political propaganda", for example, have acquired negative connotations by association with their most manipulative examples.
