Etymologically the term propaganda is derived from the Latin "propagare" which means "subsist, extend, increase". Propaganda is a tactic used to convey an advertisement or message to specific recipients in order to attract them. Generally propaganda is associated withHowever, it is aimed at influencing people's consumption habits through advertising campaigns arranged in the different communication media, while propaganda seeks to attract people to join or sympathize with any particular ideology or belief.
When propaganda is carried out for advertising purposes, it is usually broadcast on radio, television, the Internet, billboards on public roads, etc. All companies that want their products or services to be disclosed must advertise them in order to reach all consumers.
It is very important that at the time of preparing a propaganda it is carried out using colorful, eye- catching resources, which manages to highlight the product or service over any other type of advertisement. When an excellent propaganda is carried out, it causes a positive impact within the population, just with a simple phrase, or a special character, you can achieve that the propaganda is perpetuated through the years, representing a victory for the company in charge of that of the product or service.
On the other hand, political propaganda is aimed at getting the population to express itself in favor of a particular political party, which is why its only objective is to gain the support of the people, especially when elections are approaching and what we call electoral campaign is carried out.
