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What is copywriting? »Its definition and meaning

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Writing texts of texts supposes an important knowledge to establish forms and meanings that give coherence and textual cohesion to what is written, since the order of the words changes the angle of the text and can be misinterpreted. It is essential that the writer mentally organize the ideas he wants to put on paper. Once the outline of ideas is organized, the next step is to define which are the main and secondary ideas, thus, the solidity of the writing will not be affected by the lack of concentration of ideas that, in turn, would not allow the interpretation of the text.

What is copywriting

Table of Contents

The word redaction comes from the Latin term "Redactĭo" which refers to the action and effect of writing which, in turn, means writing a previously thought-out situation, event or explanation. In general, it is common to link writing with artistic literature, any act in which words are written and given meaning and orientation assumes that writing methods are being used.

Its meaning in Latin is order and organization, so transcription can be defined as the act of ordering words, thoughts or experiences, in order to be interpreted correctly by anyone who reads them.

Parts of the wording

This has a series of fundamental parts, which are the introduction, development and, finally, the conclusion. All these will be explained below:

Introduction

This is, let's say, one of the most important elements of writing. For this part to be functional, it should not exceed 3 lines. The introduction must include the main idea of ​​the text, which must be developed in the remainder of it.

Development

It is the body of the text and where the entire main idea is addressed, exposing all the arguments that are possessed in clear, precise ideas and, if necessary, exemplified. It is important to note that spelling and writing go hand in hand not only in development, but throughout writing. Within the elements of the writing, this tends to be longer, but should not be too long because you run the risk of making the reading boring.

conclusion

This is only the end of the writing, however, for it to make sense (in conjunction with the entire text) it must have a message or moral, otherwise, it may seem that the writing never had a direction or a purpose.

Writing Basics

The reading and writing is not easy, in fact, follow some basics or writing properties, including correction, adaptation and effectiveness.

Correction

A text correction is made to ensure that it makes sense and that it effectively conveys your main idea. Here the spelling, morphology is evaluated, the syntactic correction and semantics are applied.

Adaptation

Here the text is adapted for a specific audience. The objective of this writing tends to vary according to age, culture, socioeconomic situation or environment, etc.

Effectiveness

It is nothing more than the certainty that the text is really working, that it is fulfilling the purpose for which it was written and that it generates.

Writing techniques

To understand techniques, it is necessary to remember that, in the composition of texts, ideas, desires and thoughts are reflected. When it is written, it is done in order to communicate with a specific audience and it is very important to know everything about it, that is why, in this section, we will talk about the techniques that can be applied to obtain an effective writing.

In the first place, the ideal is to plan what is going to be written, this is achieved by developing a kind of draft to establish ideas, eliminate the less striking or important and continue with the development. You should also make constant reviews, outline ideas or thoughts, establish the theme and even main sentences or phrases. To improve in each of these techniques, you can take a writing course and go beyond the amateur.

Wording examples

There are different types of text writing, for example, journalism (where news of all kinds are captured), writing a letter (either to communicate or of the romantic type), newspapers, informal writing and artistic (books, songs or poems).

Copywriting FAQ

What is the purpose of the writing?

Convey a message, idea or thought.

How to write good writing?

Following all the elements and fundamentals of the writing.

What is the writing process?

The schematization or structure of the ideas that are intended to be captured.

What are the types of writing?

Journalistic, informal, newspaper, artistic and letter writing.

What is the importance of writing?

Its importance is based on communication and written expression.