The Public Relations are those eigenfunctions of a company or institution which represent the same against society. Most companies or organizations must have a mandatory deal with people, for this a Public Relations department is created within them, which are made up of a group of people who carry with them a systematic process of dealing with the client or general public. The efficiency of public relations in today's society depends on factors based on the ethics and values of the company, the treatment of the public in some cases can become “ Complicated”Since the demand of a requirement or a function by an institution towards a public that does not understand the true work relationship of the person who attends it can generate setbacks.
Public relations can be considered the most human and social characteristic of companies and institutions, since it represents direct contact with people, even from any stratum, regardless of social class or race. The public relations studied from various fields, such as legal and commercial, from both aspects, seeks to generate a matrix of satisfaction in the consumer client or the interested party in which a procedure is carried out, in the case of the commercial one, it is marketing who is in charge of carrying out strategies that seek to retain and attract customers to sell their products, as well as the quality of the product is important, customer serviceIt is essential to finalize a deal or a buying and selling business.
To develop public relations techniques, the marketing specialist is expected to experiment and analyze the field they are trying to penetrate, the reason why they are on the site is clear, they will get whoever buys their product, however, the intention is to generate a favorable impact to the client, that they feel comfortable with what is offered and with whom it is offered, in order to create a stable and positive relationship in management. The business and the processing of requirements at the government level are factors that directly influence society that is why public relations must improve and maintain an acceptable treatment always with the public.
