The showrooming can be described as a new way to buy it is the practice of examining the goods or product in a store and then buy online for less price set forth in the shops; These online stores offer cheap prices compared to their peers, because they do not have the same cost of general expenses, because these stores do not charge those taxes on sales that are made online.
For example, the rise in popularity of smartphones and mobile devices has substantially helped showrooming complicity, where buyers do more research to check prices online and even order products through this medium.
Many physical retailers or stores have tried to compete with showroomers by cutting their own prices. But independent companies are in charge of countering this phenomenon by adding value through included services and other tactics, one of them would be the information and opinions available to customers so that they do not have the need to purchase products online.
Some of the major retailers, like Target (chain store), are trying to fight showrooming by selling exclusive products for their stores. Walmart for its part, is allowing customers, to avoid the shipping costs of online purchases by picking up the items in stores. The same practice is spreading to stores in European countries.
Some fashion stores, especially in the US. and Australia have introduced an " adjustment fee " for navigation, which is refunded in full if the customer makes a purchase.
