Teaser is defined as a format that is also known as Intrigue Campaign whose main objective is to anticipate any type of campaign, for which it offers only small portions of information about a product; this type of is very frequent in the launches of some productor service and can adopt different formats, an example of this can be seen in advertisements in which the promoted product or service is never revealed. With this format it is sought that the advertising message is posed as a kind of enigma, in order to provoke curiosity and expectation in users and even more so today where the virality offered by the Internet is taken advantage of and in this way ensures its media impact once the story told in it ends in subsequent ads.
In this type of it is revealed in the teaser, posing the message as an enigma in order to achieve a clear awakening of curiosity and expectation in possible consumers or users of the product that is being promoted and of course takes advantage of the enormous diffusion that some provide communication media such as the internet, film and television. That is, the purpose is to ensure the repercussion in the mediabefore it is known in a concrete way what the product is about. On the other hand, in terms of duration, it is very short when it is an audiovisual teaser, approximately between 30 and 60 seconds, and it will not tell anything about the content of the film or the product, in the specific case of promote a film, what is sought is to let everyone know that the premiere of the same is coming or and not what it is about.
Undoubtedly the services and products make frequent use of this type of technique, however it has also become a very popular strategy within the film industry, with the aim of promoting films to come, especially those more expected and that have high budgets, as mentioned above, the famous blockbusters have a high-end production and a millionaire promotion budget. In this case, the purpose is not to tell the future viewer about the plot of the film, but rather to make them aware of the proximity of the premiere.
