It is known as a tendency to a preference or a trend that is inclined towards a specific end or ends and that generally usually leave their mark during a period of time and in a certain place. Currently the word trend is used as a synonym for fashion, since it is seen as a social mechanism that is responsible for controlling the choices that people make.
It is important to clarify that the trend term is not only relative to financial markets. In statistics, the term "statistical sample" is used to define the random selection of cases that are found within a larger population. This sample must present some characteristic cases, each one with a particular behavior.
It is from all those registered cases that mathematical calculations are carried out with which the frequency of specific behaviors can be determined. The measurements obtained by means of the aforementioned calculations are known as statistical trends.
In general, it can be said that it is a social pattern of behavior of the elements that make up a certain environment during a period of time. From a technical point of view, the concept of trend simply refers to the course and direction the markets are heading. However, it is important to clarify that markets do not move in a straight line in any direction, since for example prices are characterized by zigzag movements.
What is trend
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The trend can be defined as the direction in which the assets under study move, it is important since it becomes the balance between supply and demand. These assets are not kept in a straight line, that is, they move in a zigzag and are thus drawn or represented. For this reason, the zigzags move in different directions and three types of trends emerge, which are:
Bullish trend
This trend, graphically, is recognized when in their zigzag movements, the maximum and minimum levels exceed each other in a successive way.
Bearish trend
In the graphs the downtrend is recognized when the zigzag movements of the maximum and minimum levels are decreasing.
Horizontal trend
Graphically this type of trend occurs when all the maximum levels are aligned and the same happens with the minimum levels.
Trends can be classified into long-term, medium-term and short-term, a trend is generally considered long-term when its duration is for a year or more. The medium-term trend is for a month or more and the short-term trend only lasts for a week or less than a month.
Trend in Social Networks
Social networks have become the most important content dissemination channels today. In addition to evolving in an accelerated way, the changes appear in a constant and revolutionary way. For this reason, Digital Marketing professionals keep an eye on the news that is presented so as not to lose traffic, or their customers.
Twitter is one of the most traditional social networks, but with the arrival of videos as a 2018 trend, it showed that it would continue to be so in the coming years. The way to determine a trend in this social network is through the trending topic, a space where the most used or most popular words published by users can be appreciated, which are preceded by the hashtag (#) known as a hashtag. Similarly, it determines the most searched accounts or pages at a specific time on the social network.
According to specialists, more than 200 million Instagram users use the publication of their stories every month. YouTube is a constantly growing social network, which is why it has become a very popular platform for the consumption of audiovisual content.
The most widely used social network worldwide for sharing photos and videos, Instagram, has launched a new space to publish long-duration videos called IGTV, which seeks to attract content creators from YouTube and other social networks to make videos in vertical format and / or horizontal that allow you to generate profits and followers. This new area of the platform facilitates the search for trends, since it provides its users with content of their choice.
The twitter and Facebook have become essential elements for content promotion and sales. With the implementation of autoplay, the benefits they offer when broadcasting on their platforms increased. These two, plus Linkedin, are the platforms preferred by marketers to attract their customers.
It is also important to note that one of the largest visual social networks is, it is possible to share infographics, videos, images and all kinds of content with great visual predominance. The images published on this social network are designed to show all the information on a specific topic and at the same time, its users can share and interact with other users.
In addition, this network has around 12 million daily visits, being the one that generates the most content from companies, being the most visited platform, with a growth of 66% in one year.
Tik Tok represents a social network whose main function is to share videos, it was launched in 2016 but had a dizzying growth in the second quarter of 2018 reaching over 130 million users. After this application is downloaded to the mobile, it has a main page where it shows the videos shared by the followed users, as well as suggestions about content.
Tik Tok is a trend among young people and adolescents, since they upload their own videos and the most attractive are the filters that can be applied to cause a greater sensation. In addition to this, the videos are of short duration, with the possibility of being edited, many effects can be applied to them, and even music added.
The renewal of the term trend
Throughout time, society has had the need to manifest its qualities, each individual chooses certain characteristics to be recognized within a group of people.
Trends have become a fundamental part of the study of societies and culture. Throughout history, they have marked the use and abandonment of different products and clothing, utensils, technology, etc., which define the style of an era and, without a doubt, have a social and political link that distinguishes each one of the historical stages.
Marketing Trends
The year 2018 was a year of great technological innovations, many of which had a great impact on the way we do digital marketing.
An exciting era begins, where robotization and the Internet will facilitate voice search, visual search, fast content and social shopping for sellers and consumers, these are just some of the most promising news that remains in digital marketing and in trend 2019.
2019 is for marketing professionals a year of new technologies and the most advanced developments and opportunities, among them is Context Marketing, it is an advertising system whose function is to obtain data and information from potential customers in real time. Taking into account their environment and in this way the company can address them by sending messages about advertising campaigns in an appropriate way, according to the situation and get the most out of them.
The main objective of Context Marketing is to ensure that potential customers have total confidence in the company, and that they see it at the right time and place to achieve the greatest interest in acquiring the product or service offered.
In general terms, the statistical concept of trend is of great importance within what is market analysis and above all the trend in marketing, this is because it offers the possibility of carrying out analysis and providing the potential behaviors that consumers may have. facing different circumstances, offering the possibility of adapting efficiently to a new environment, economically speaking.
A marketing strategy to be a trend
Marketing is constantly evolving, with an environment where the most important thing is to adapt to new challenges. Technology has had a great impact on the campaigns and strategies of brands, speed is the priority without losing sight of quality.
Fast content is a marketing trend of 2019, it can be defined as short, good quality and concrete content, which uses new technology as showcases, with the aim that they are consumed quickly by users.
The main function of fast content is to create great engagement (commitment) among its users, despite this, the agencies and brands that implement it must have enough creativity to quickly capture the customer's attention and offer relevant material and quality.
Fast content has managed to position itself in the first places in marketing thanks to the fact that the most important social networks such as Instagram, Facebook and WhatsApp, have implemented a new format to share photos and short videos called stories, these allow their advertising content to be displayed simply and quickly.
Now, with regard to the world of fashion, the term trend refers to the predominant style in terms of clothing and accessories during a certain period of time, either past or present and that also usually leaves a mark in time., to the point of becoming a role model for other people.
An example of this was when in the sixties the use of a miniskirt became a trend, a garment that is characterized by being short and being above the knees, today its use is still a fairly characteristic fashion trend.
Fashion trends
The fashion trend refers to the style that is reflected through the clothing and accessories that complement it, and that are characterized by continuously leaving a mark, the fashion trend requires various aspects to be considered as such, such as for example, it must be original, exclusive and differentiate from other fashion trends. When a trend is maintained over time, it generally ends up becoming obsolete, which gives rise to new trends. However, the final decision is always made by people, and that is that a fashion artist can propose new ideas, however, if the public does not like it, they will not use it and therefore it will not become a trend.
It is for this reason that today in street style is of great importance. The manifestation of new communication centers makes it possible for fashion trends to unfold quickly, it is for that reason that they are usually considered momentary.
In ancient times they were considered exclusively as styles relative to very important celebrity personalities, however, today thanks to the trend in social networks, anyone can be considered a fashion reference and at the same time for the consumer public it is a lot easier to find out about the latest in fashion, so that you can always keep up to date with what is trending and stay updated on this matter.
A clear example of a fashion trend was the one that was set during the 60s, where colors set the tone, with oversized prints and Oxford-style pants. Nowadays regarding clothing there are no very marked trends, however, in western countries for several decades several trends have been imposed, such as the use of jeans as a garment par excellence, as well as trends for more formal occasions where the use of a suit and tie in the case of men and in the case of ladies long dresses.
Nowadays, trends are undoubtedly highly variable, the 2017 trends for example were marked by the influence of the 80s with well-defined high waists, extravagance and other elements, from which fashion artists work.. The 2017 trend was marked by athleisure style, which will represent one of the best alternatives for office girls to look elegant and comfortable at the same time. The bags are small and the earrings are large.
When it comes to fashion, trends can vary depending on each individual and according to the season of the year, and in the case of hair trends, they can be an important issue for girls and boys. For gentlemen, having a good haircut is not only synonymous with fashion, but it is also a reflection of the attitude that each individual has towards life, but for this it is always recommended that the haircut be consistent with the personality of each one.
Trend examples
Technology trend
5G mobile networks
According to information issued by the National 5G Plan, during 2019 pilot projects will be developed using this technology and the launch of the second digital dividend will take place.
This will open the way so that by 2020 it will be possible to surf the Internet from the mobile phone at a speed that reaches 10 gigabytes per second. From there, data from the Statista portal indicate that by 2024 5G will have reached more than 40% of the world's population, with an approximate of 1000 to 1.5 billion users of the new standard.
Autonomous devices
This refers to robots, autonomous vehicles and drones that make up the Gartner category called Autonomous Things, also called artificial intelligence, with the idea of automating the functions that were performed by humans.
Blockchain applications
This application is no longer exclusively associated with the world of cryptocurrencies and its application has been confirmed in other areas. During 2019, humanity will witness the actual implementation of many blockchain projects, which will try to solve the challenges that technology still faces in different areas such as banking and insurance. It will also be a defining year in terms of the deployment of 'decentralized organizations' working around smart contracts.
2019 fashion trend for ladies
Pastel colours
As in other springs, in this one the pastel tones will arrive, to attract the ladies and flood the showcases and editorials of the main magazines. This year it will be full of monochrome with opposite mixtures and accessories up to the neon tone.
The male pants
These trousers have become a favorite among fashionistas, high and tight at the waist, narrow at the ankle, but wide at the leg.
The new leather jacket
This jacket is here to stay and displace the classic and fitted. Made of perfect leather, to be used season after season and with a unique XL size model.
